Csr – Evaluation Methods

Claremont Colleges Scholarship @ Claremont CMC Senior Theses CMC Student Scholarship 2011 An Evaluation of Corporate Social Responsibility Initiatives Implemented by Alcoa, Votorantim, and Vale as a Means to Aid in Poverty Alleviation in the Brazilian Regions These Mining Companies Operate Emily A. Coleman Claremont McKenna College Recommended Citation Coleman, Emily A. , â€Å"An Evaluation of Corporate Social Responsibility Initiatives Implemented by Alcoa, Votorantim, and Vale as a Means to Aid in Poverty Alleviation in the Brazilian Regions These Mining Companies Operate† (2011).CMC Senior Theses. Paper 198. http://scholarship. claremont. edu/cmc_theses/198 This Open Access Senior Thesis is brought to you by [email  protected] It has been accepted for inclusion in this collection by an authorized administrator. For more information, please contact [email  protected] claremont. edu. CLAREMONT McKENNA COLLEGE AN EVALUATION OF CORPORATE SOCIAL RESPONSIBILITY INITIATIVES I MPLEMENTED BY ALCOA, VOTORANTIM, AND VALE AS A MEANS TO AID IN POVERTY ALLEVIATION IN THE BRAZILIAN REGIONS THESE MINING COMPANIES OPERATE.SUBMITTED TO PROFESSOR WILLIAM ASCHER AND DEAN GREGORY HESS BY EMILY AIKO COLEMAN FOR SENIOR THESIS FALL 2010/ SPRING 2011 APRIL 25, 2011 Acknowledgements Thank you to my loving parents who supported me throughout my academic career from preschool to my degree at Claremont McKenna College. I would have never made it without you! Thank you to my excellent professors who have challenged me to stretch outside my comfort zone in order to help me grow academically and personally. A special thank you to Professor William Ascher for his undying support and constant critiques.You made this process enjoyable and stress free. I truly appreciate your invaluable contribution to my Claremont McKenna College education. Lastly, thank you to my friends, Career Services Center, Kravis Leadership Center, and the wonderful staff at Claremont McKenna College for you r friendship and support throughout my college career. Table of Contents I. The Role of Corporate Social Responsibility in International Development Corporate Social Responsibility Strategies Corporate Social Responsibility Implementation Techniques Corporate Social Responsibility Assessment Methods II.Historical Trends of Corporate Social Responsibility Strategies Implemented by Corporations in Brazil Background: Corporate Social Responsibility in Brazil Corporate Social Responsibility in Brazilian Business Culture Brazilian Government Social Policies Brazilian Government Environmental Policies Present State of Corporate Social Responsibility in Brazil Modalities of Corporate Social Responsibility in Brazil Corporate Social Responsibility in the Mining Industry Challenges Faced By Mining Companies The Mining Industry in Brazil III.ALCOA in Juruti, Para: Bauxite Mine and Shipping Port The Region Alcoa’s Perspective on Corporate Social Responsibility Corporate Social Responsib ility Initiatives Civil Society Organization Partners Conflicts with the Local Community Evaluation of Aloca’s Corporate Social Responsibility Program and Impacts Analysis of Aloca Corporate Social Responsibility Table 1. Alcoa corporate social responsibility programs and impacts analysis IV.Votorantim in Niquelandia, Goias: Nickel Mine and Processing Center The Region Votorantim’s Perspective on Corporate Social Responsibility Corporate Social Responsibility Initiatives Civil Society Organization Partners Conflicts and Community Challenges for Votorantim Program and Impacts Analysis of Vorotantim’s Corporate Social Responsibility Table 2. Votorantim corporate social responsibility programs and impacts analysis V.Vale in Carajas, Para: Iron Mine, Railroad, and Smelting Industry The Region Vale’s Perspective on Corporate Social Responsibility Corporate Social Responsibility Initiatives Civil Society Organization Partners Conflicts and Challenges at the Car ajas Mine Evaluation of Corporate Social Responsibility Program and Impact Analysis of Vale’s Corporate Social Responsibility 1 6 10 14 19 19 19 23 25 26 30 33 34 36 38 38 38 40 42 44 45 48 49 52 52 52 54 56 57 59 60 62 62 63 65 67 68 69 70 Table 3. Vale corporate social responsibility programs and impacts analysis VI.Analysis of Corporate Social Responsibility Strategies: Alcoa, Votorantim, and Vale Evaluation of the Data Collection Analysis of Alcoa, Votorantim, and Vale’s Corporate Social Responsibility Initiatives Degree of Monitoring and Evaluations Implemented by Alcoa, Vale, and Votorantim Can Companies Learn from Corporate Social Responsibility Experiences? VII. Assessment and Recommendations Considerations for Corporate Social Responsibility Development and Implementation Implementation of Evaluations Conclusion VII. Bibliography 65 73 73 74 84 87 89 90 94 99 100I. The Role of Corporate Social Responsibility in International Development Even though each year m illions of people in developing countries are rising out of poverty to join the emerging middle class, a large portion of the developing world still lives on less than $2 a day. Governments, non-governmental organizations, non-profits, and corporations acknowledge this disparity and aim to address the issue using a variety of methods. Mineral extraction corporations, in particular, have the potential to play a key role in alleviating poverty.These firms are eager to meet the increasing demands of the newly developing global middle class by spreading their operations further around the globe. Their sprawling presence creates new opportunities to serve the world? s impoverished through corporate social responsibility initiatives. Today, many of the problems seen in developing countries include inefficient distribution of resources, poverty, poor standards of living, overpopulation, malnutrition, disease, lack of education, gender inequality, and government corruption.Corporate social responsibility initiatives create new avenues to address these issues associated with developing nations. In the past 20 years, the private sector has been experiencing a paradigm shift from purely focusing on generating profits to also contributing to the social good. Today, civil society pressures corporations to not only earn profits, but also contribute to the betterment of society. Corporate social responsibility initiatives are methods of how companies can provide services to society.The term is roughly defined as â€Å"economic, legal, ethical, and philanthropic expectations placed on organizations by society at a given point in time â€Å"(Carroll and Buchholtz 2000, 35). Carroll and Buchholtz argue that each of these corporate social responsibility components must be met before the 1 subsequent component can be met (2000). Essentially, businesses must first fulfill economic responsibilities which include, making profits, providing employees with safe and fair paying jobs, and providing customers with good quality products. More broadly speaking: to be a functioning economic unit and stay in business.Secondly, businesses need to commit to their legal responsibilities. Meaning a business must obey the laws and follow industry norms. Since the government is viewed as an extension of society, the laws that the government enacts are social codes that must be met before any other social responsibilities are pursued. The third step of corporate social responsibility is to address a business? s ethical responsibilities. Carroll defines this element as what is generally expected by society, above and beyond economic and legal requirements (1991).Society generally expects corporations to be just, fair, and to do what is right. Lastly, businesses will focus on corporate social responsibility philanthropic initiatives. The Greek word â€Å"philanthropy† directly translated means â€Å"the love of the fellow human. † Thus, philanthropic corporate s ocial responsibility is how businesses can positively contribute to the overall quality of life (Hennigfeld et al 2006, 8). Corporations are driven to participate in corporate social responsibility by a compilation of altruistic and utilitarian motives.The stronger and more integrated application of these motives precipitate richer, fuller relationships capable of producing higher value for stakeholders on multiple levels (Austin 2004, 30-32). Altruistic components refer to a passion to help society. Utilitarian components refer to organization competitiveness. It is important to note that each factor does not represent a â€Å"right† or â€Å"wrong† corporate social responsibility method. There is not an innate tension between the two because both are essential in the corporate social responsibility process. While it is important to serve the needs of the community, it is equally important to meet the legitimate needs of a corporation. (Austin 2004, 33). Davis and Blo mstrom's â€Å"Iron Law of Responsibility† suggests that â€Å"in the long run, those who do not use power in a manner which society considers responsible will tend to lose it† (1975, 50). The most successful corporations must choose to intentionally and strategically become a part of the solution to complex issues today, in order to preserve their businesses for the future.Michael Porter, well-known for his work on competitive advantage, argues that if a corporate philanthropic activity does not have a strategy base, it is a disadvantageous activity. Thus, even though companies gear corporate social responsibility towards an altruistic element, a utilitarian element must be present, as well. Porter attests that certain philanthropic investments will create a long-term competitive advantage for business, industries, and communities (2003). In some cases, companies are better equipped than governments to meet society? needs because they possess specialized skills and te chnologies that are significantly more efficient than government. Similarly, the â€Å"bottom of the pyramid† method aims to tap into the nearly 4 billion person market in developing countries. When companies transform their products to meet the financial and resource needs of this market they simultaneously increase profitability and contribute to reducing poverty. In addition, when companies contribute to social, economic, or environmental community needs the company is investing in the region? s potential for business operations in the future.As a result, improving the company? s competitive advantage compared to those companies who do not participate in equitable quality corporate social responsibility. 3 Adversaries of corporate social responsibility business strategy refute that corporations should play a role in philanthropic activities. Milton Friedman once attested that the primary â€Å"social responsibility of business is to make profits (Friedman, 1970). † Within his argument, Friedman claims that only human beings are responsible for their actions and that corporations are not considered human beings.Therefore, corporations are not responsible for their business activities, but rather the individuals a part of the corporation must hold themselves responsible. Further, Friedman (1970) asserts that social issues should be the responsibility of the state, not business. This is because managers do not have the capacity to understand how to address society? s needs. This rests under government jurisdiction. Since legal restrictions on business activity are set in place by the government, who represents society, managers are obligated to solely act in the interest of shareholders, as long as the mandatory legal framework is being met.According to Friedman, shareholder interest revolves around fulfilling the corporation? s central purpose: profitability (1970). For managers to act otherwise, would be considered „theft? from shareholde rs. Friedman does not deny that corporations participate in such corporate social responsibility activities, however he argues that any business action performed for corporate-interest should not be classified as corporate social responsibility (1970). If actions are grounded in a central goal to produce profit, then Friedman reasons it should be not characterized as a corporate social responsibility activity.Either way, corporations are engaging in corporate social responsibility activities, therefore, investigating the most efficient models provides valuable information to these entities. Determining which element causes the other, corporate social responsibility initiatives or profitability, is nearly impossible to prove because of the ambiguity between 4 each factor. There is, however, a positive relationship (Porter and Kramer, 2002). So according to Carroll? four-level corporate social responsibility design, it is imperative that corporations take into account social concerns because corporate social responsibility promotes profitability, which is the first requirement of his corporate social responsibility model. Corporations are attracted to corporate social responsibility activities because of the multi-tiered benefits for the community and the corporation itself. For example, by using a socially responsible business structure studies show an increase in new consumers who are attracted to the company? s positive reputation.Further, companies who uphold social responsibility attract a higher quality workforce, which is even more committed to their corporation because of its perceived socially responsible mission. Establishing a positive mutual relationship with the government is also an advantage for corporations. They gain more autonomy from and influence over legislation in order to promote their own business practices. Overall, corporate social responsibility represents short-term and long-term investments in the local population, government, and ec onomy to secure a prosperous business in the future (Henningfeld 2006).Individual corporations participating in corporate social responsibility initiatives dictate their own strategies according to their industry norms, available corporate resources, and specific community needs. Some corporations commit to meeting the minimum governmental regulations. By doing this, corporations curb the most pressing public concerns, but do not go beyond their legal obligation. On the other hand, corporate social responsibility could be used to fulfill a philanthropic vision in which a corporation proactively and consistently contributes to society above and beyond the basic governmental requirements.Regardless of the differing corporate social responsibility 5 missions, each entity strategically formulates their corporate social responsibility agenda to, in some regard, meet the needs of the communities it affects. This agenda dictates how a corporation? s resources and expertise are administered . Discussed below are examples of methods in which corporations may construct corporate social responsibility initiatives. This information represents hypothetical strategies and possible results, not necessarily strategies proven to be most effective.Corporate Social Responsibility Strategies (1) Environmental Sustainability Environmental sustainability initiatives aim to provide an environment that meets the needs of those today, without compromising the ability for future generations to meet their own needs (United Nations, 1992). Since a wide range of people benefit from sustainable development and environmental activist groups strongly support these initiatives it is useful in influencing positive public opinion. In addition, corporations preserve future resources for their own business activities.The first step corporations take in pursuing environmental sustainability is to thoroughly research the environmental impacts of their operations. If corporations are producing negati ve environmental externalities, local communities are inflicted with present and future environmental challenges. In response, corporate social responsibility resources are used to create proactive and retroactive sustainable business responses, techniques, and technologies in order to reduce their direct environmental impacts. Further, environmental education and sustainable community development can be provided.This strategy places more responsibility on the local citizens to use their sustainability education to benefit their 6 own community. In theory, it creates a longer lasting sustainable influence because community members can use their knowledge throughout their entire lifetimes and pass on sustainable traditions to future generations. (2) Anti-corruption/ Anti-bribery Multinational corporations operating in the developing world typically possess more influence over political, social, and economic issues than local community members.This is due to the fact that the corporat ions have superior financial resources, connection with the government and knowledge about national legal issues. Despite this power disparity, it is in a corporation? s best interest to avoid engaging in corrupt activity. The news of questionable business operations eventually leaks out to the global community. Currently, international business etiquette disapproves of corrupt behavior and views it as immoral. A company that participates in corrupt activities negatively impacts its reputation, thus, diminishing shareholder confidence and ultimately decreasing overall business value.To avoid this, a corporation should adopt anticorruption and anti-bribery corporate social responsibility strategies. When a corporation refuses to engage in dishonest activities, it reflects positively on corporate operations and adds to a just political climate (Stewart 2009). In addition, a contribution to a smooth running government benefits corporations because they can operate with few governmental interventions and also save money by avoiding bribes. 7 (3) Local Economic Development Corporations may choose to invest in local economic development.As a method to spur business growth corporations provide microfinance loans to local start-up or small businesses within the community. Business management courses that extend knowledge concerning entrepreneurship and sustainable business are another beneficial corporate social responsibility economic development alternative (Stewart 2009). In addition, contribution to infrastructure such as roads, ports, and city centers are beneficial for local trade because goods can be more efficiently transferred over a broader region. 4) Education and Training If a corporation employs people from the local community, it is necessary that these people are trained adequately. Education integration into business operations is imperative for social development (Nelson 2006). Corporate social responsibility focused on educational development helps p eople become more self-sufficient by teaching them skills that will attribute to being more productive members of society. This type of corporate social responsibility strategy, creates valuable human capital. Corporations could choose to focus on primarily employee training or choose to extend services to the entire community.The latter would consist of supporting primary to tertiary schools in order to invest in local human capital for potential future employees. The locally operating corporations will be more efficient with trained and educated employees who gain business and operations skills. 8 (5) Health and Wellness Access to health care services attributes to healthier community members, therefore extending a person? s work life and improving productivity. â€Å"Business works best when operating in stable and secure societies,† (Plugge 2004) in which a healthy workforce plays an important role.Corporate social responsibility health and wellness strategies may include education about basic hygiene, nutrition, and sanitation. Corporations who open access to basic medicines reduce the risk of many common illnesses that could be avoided or significantly reduced. All of these benefits contribute to stronger, healthier, and more productive employees. (6) Gender Equality and Women Empowerment Evidence shows that empowering women contributes to positive socio-economic development within communities in developing countries (Malhorta et al 2002, 33).Female leadership programs, increase corporate employment of women, provide microfinance loans for female entrepreneurs, and establish strict sexual harassment corporate policies are all possible corporate social responsibility gender equality initiatives (Plugge 2004, 6). By empowering women, more people are added to the work force, more businesses are developed, and familial relationships are more equalized. As a result, the community becomes increasingly competitive. (7) Employee Volunteerism Highly qualif ied professionals immigrate into local developing communities when a large business opens.These people have received ample training and are intellectually 9 qualified to operate a business on multiple levels. Using employee volunteerism within the local community is another example of a beneficial corporate social responsibility strategy. Depending on each employee? s skill set, corporate volunteers serve the community by improving local business strategies, infrastructure, education system, and public services. Studies have shown that employees desire a sense of â€Å"self-worth and a belief that their work provides value to the community,† rather than solely receiving high salaries (Shayon et al 1975, 2).Employee volunteerism fulfills this desire for importance in corporate work. When employees participate in volunteer work they also gain and perfect skills that will be more effective within corporate operations. Hence, this corporate social responsibility technique improve s employee morale, provides needed services to the community, and advances employee skills. Corporate Social Responsibility Implementation Techniques Corporations choose from a variety of implementation techniques in order to maximize the positive effects of each corporate social responsibility strategy within communities.Specific techniques are â€Å"aimed at mobilizing not only money, but also the company? s people, products, and premises to help support and strengthen local communities and non-profit partners† (Nelson 2006, 7). Discussed below are examples of corporate social responsibility implementation techniques that multinational corporations invest in. 10 (1) Philanthropic Cash Donations The philanthropic corporate donation phenomenon began in the United States during the 20th century with business leaders such as Rockefeller, Mellon, Ford, Gates, Kellogg, and Packard.This type of relationship is based upon responses to non-profit requests for donations with simple à ¢â‚¬Å"check-writing,† rather than a deeper interaction with charitable organizations. Interactions between corporations and non-profits are usually infrequent, with low engagement, and do not apply strategic planning. The basis for this implementation technique is to promote company image in a way that consumers and stakeholders perceive a compassionate and responsible institution. On the flipside, nonprofits receive the necessary funding to maintain service operations (Austin 2004, 4). 2) Independent Service Provider Less commonly pursued, corporations may choose to develop an â€Å"in-house† philanthropic service department to carry out their corporate social responsibility strategies. This department would act as the management team for the creation and implementation of corporate social responsibility strategies autonomous from non-profits, non-governmental organizations or the government. Nonetheless, consultation from these service organizations and the government occurs because of their specialized understanding of philanthropic initiatives which the corporation does not possess.Employee volunteerism would be the most common resource used within this implementation technique because it is one of the most accessible assets the company holds. 11 Direct Corporate Humanitarian Investments represent another form of independent service provider implementation technique that corporations autonomously develop. This technique â€Å"involves a firm using its resources and know-how to alleviate a particular instance of human misery† (Dunfee ; Hess 2000, 95). Corporations with specific niches in a development sector best optimize this technique.For example, the pharmaceutical company, Merck, held the patent to the drug that controlled river blindness. Hence, Merck was the only entity that could distribute this drug independently to developing communities for a reduced price. (3) Partnerships Corporate and social sector partnerships resemble a jo int-venture relationship in order to achieve common philanthropic goals central to the mission of each institution. Within the partnership each organization shares its resources equally and frequently communicates about specific initiatives.In addition, the managerial complexity required within a partnership typically precipitates a separate department to directly manage and implement the bilateral exchanges (Austin 2004, 4-5). In contrast to the previous implementation techniques, corporations acting in a partnership focus on specific initiatives and programs. For example, cause-marketing, project development, and synchronization of strategies are all activities involved within corporate and non-profit partnerships. Multinational corporations play an additional role in partnership corporate social responsibility implementation.Specifically, multinational corporations frequently participate in cross-sector partnerships because most have a mission to engage with the local community. Not only do corporations transfer technology and economic 12 development, but also their values and social policies (Austin 2004, 35). This adds another level of influence within the partnership. Methods of how corporations establish partnerships include social networking, past relationships, connections through acquaintances, related institutions or an affiliation with a specific cause.Typically in developing countries partnerships are with reputable non-profits or non-governmental organizations. Corporations partner with mostly traditional institutions because of their established reliability and proven success. In more progressive developing countries relationships could be developed with local service organizations, but in more underdeveloped countries multinational western based service organizations are used. A partnership acts as a form of risk-management for both the corporation and non-profit organization.Corporations utilize a partnership as an effective tool to address in curred harm to the community from business activities or as a resource to resolve future issues (Austin 2004, 34). Specifically in industries that produce negative externalities, a preventative alliance with a non-profit that specializes in neutralizing harmful business activities is extremely advantageous. Businesses cut-costs, improve public image, and engage with the local community with an established partnership. Moreover, when a corporation partners with the government or provides a service to society, both parties create a â€Å"win-win† relationship (Steward 2009, 18).The government gains from the economic development, material wealth, and jobs that corporations provide. Corporations benefit from government investment in infrastructure and legal protections. In addition, the government determines laws and regulations that a corporation must abide by. Thus, positive and reliable partnerships would influence the government to be more willing to 13 responsive to accommod ating corporate needs. Governments are better off because corporations create an increase in GDP, provide jobs to local citizens and contribute to national development.Non-profits and non-governmental organizations further gain from partnering with corporations. Funding diversification and reducing dependence on public resources are the main examples of how these organizations reduce their business risks. Corporations provide a secure source of funding despite possible government fluctuations in monetary support. For example, if a non-profit organization relies solely on government funding and there is a change in government leadership, budgeting, or policy that reduces funding to the non-profit, the organization would be at-risk of losing many resources.By partnering with corporations, non-profits and non-governmental organizations reduce their financial risk and gain valuable business strategy consultation. Corporate Social Responsibility Assessment Methods The evaluation of corpo rate social responsibility initiatives is extremely important for organizational analysis and public awareness. Documenting corporate social responsibility investments may influence corporations to be more accountable and take more ownership over their activities because it will be appraised by corporate and public experts.Firms use a variety of corporate social responsibility assessment methods in order to internally assess and externally report their corporate social responsibility investments. Reporting assessments may be an important and efficient way to communicate corporate social responsibility investments and achievements with academia, the financial community, government, policy makers, regulators, interest 14 groups, non-governmental organizations, general public, the local community, employees, shareholders, and the industry (Tilt 1994).Jason Saul (2009) believes that â€Å"at the end of the day we have to demonstrate value, and the way we demonstrate value to business, and to society, is by speaking the language of the business—by speaking the language of measurement. † Therefore, he argues that quantitative analysis of corporate social responsibility initiatives and reporting is a key component of corporate social responsibility management. In addition, if companies choose to use the internet and their websites to disseminate their social and environmental activities they have the potential to increase their transparency.This is an advantageous mode of communication because of its wide accessibility, low-costs, and ability to easily create in-depth or interactive tools (Line et al, 2002). The information gathered from expert audits, annual reports, corporate social disclosure reports, environmental sustainability reports and corporate assessments can be used to assess the efficiencies and short comings of corporate social responsibility initiatives. Important factors to consider are generally firm transparency, corporate governance, code of conduct, corporate social disclosure, social mpacts, community relationships, product quality, and stewardship (Szablowski 2006, 49). Thomas Haynes (1999) further recommends all companies measure four critical areas of corporate social responsibility: 1) economic function, 2) quality of life, 3) social investment, and 4) problem-solving. However, Harold D. Lasswell would consider these four critical areas incomplete because it does not take into account the evaluation of corporate social responsibility investments and policies according to the appraisal results. The corporate social responsibility goals must be specific and clear in order for the evaluations to be 15 ffectively implemented to improve corporate social responsibility programs and investments or to propose alternatives. In the past decade, corporate social disclosure reports are being more commonly used. These reports consist of voluntary and mandatory accounting of community issues above purely economic activi ties, such as human resources, community involvement, energy, product safety, environmental issues). The Corporate Citizenship Company, an international corporate responsibility and sustainability consulting firm, uses seven categories to assess the effectiveness of corporate social responsibility activities.Assessment Factors by Corporate Citizenship Company (Yakovleva 2005, 23) 1) Shareholders a. Return on investment b. Corporate governance 2) Employees a. Salary and Benefits b. Health and safety c. Training and staff development d. Diversity e. Communications 3) Consumers a. Price/ value b. Quality of product c. Advertising policy 4) Business partners a. Jobs sustained b. Payment of bills c. Technology transfer 5) Government a. Tax contribution b. Local economic impact c. Transfer pricing policies 6) Community a. Charity contributions b.Local economic impact c. Transfer pricing policies 7) Environment a. Sustainable raw materials 16 b. Emissions to water and air c. Energy efficie ncy d. Waste management e. Reduced packaging f. Consumer education In partnership with the Corporate Citizenship Company, the London Benchmarking Group analyzes corporate social responsibility investments and gives each program and service quantitative value. The LBG was founded in 1994 and consists of over 100 companies dedicated to measuring Corporate Community Investment. Hundreds of companies round the world use the LBG method to quantitatively value corporate social responsibility activities. Monetary values are applied to 5 variations of business activities: 1) business basics, 2) mandatory contributions, 3) commercial initiatives in the community, 4) community investment, and 5) charitable gifts. These varying business activities allow corporations to classify a monetary value to a company? s corporate social responsibility inputs including cash, time, in-kind, and management costs (â€Å"Measure for Measure,† 2004).The companies also assess their corporate social resp onsibility outputs and impacts in order to equate the net gains of corporate social responsibility investment. For example, new availability of cash or other resource, quantity of people aided, and business benefits represent measurable outputs. Assessment tools have the potential to be extremely valuable in corporate social responsibility strategies. Companies should be evaluating the performance of their corporate social responsibility investments to gain further intelligence about how to efficiently improve the use of their corporate resources.However, currently corporations are not required by law to report their corporate social responsibility activities. Those that do report use different methodologies, creating inconsistencies in appraisals techniques. 17 Some models that companies are presently using could be omitting crucial key factors in corporate social responsibility efficiencies, thus, providing incomplete information. A comprehensive corporate social responsibility ev aluation model needs to be established in order to effectively assess and improve corporate social responsibility activities. 8 II. Historical Trends of Corporate Social Responsibility Strategies Implemented by Corporations in Brazil Background: Corporate Social Responsibility in Brazil Throughout Brazilian history, philanthropic and charitable donations were significantly represented in the nation? s culture. Since the colonial period, the Catholic Church has inspired the establishment of many civil society organizations that carry out needed services for society. This movement grew during the industrialization period and gained substantial public support.During military rule, civil society organizations diminished in quantity because of the extremely centralized government. By the democratization period during the late 1980s until present, more and more corporations have adopted corporate social responsibility initiatives, thus, influencing a shift in Brazilian business culture. B razilian society remains highly centered around philanthropic concerns, which is made evident through a study cited by Cappellin and Giuliani. In 2000, 70 percent of the adult population donated goods and money to social organizations or people in need (2004).Understanding the historical trends of the evolution from philanthropy to corporate social responsibility strategies will provide more insight into the analysis of mining company corporate social responsibility and how it could be most effectively implemented. Brazilian colonial development was originally based upon an agricultural slave economy under an authoritarian and centralized government. The country? s colonial origins also influenced the predominance of the Catholic Church in Brazilian society. The state collaborated heavily with the Church.Responsible for public services including education, health and social welfare, the Church played an important role in connecting 19 the state to its people. After the separation of Church and state in 1891, the Church continued to invest in schools, hospitals and charitable works (Landim 1998, 68). During this period, â€Å"popular Catholicism† inspired the establishment of the first societal associations, including the most notable â€Å"Brotherhoods of Mercy. † These endeavors were sponsored by the business elites, who helped in establishing a philanthropic cultural norm among many wealthy citizens.These associations were used for worship, as well as creating some of the first hospitals, homes and psychiatric hospitals (Landim 1998, 67). Corporations did not notably donate to philanthropic associations, but business leaders contributed individually. The state managed Brazilian society in a hierarchical fashion that maintained power and wealth within exclusive authoritarian elite. For example, societal changes generated by industrialization in the late nineteenth century were managed using agreements between the dominant elites (Landim 1998, 64 ).Under governance, the Brazilian rich became relatively richer while the poor became relatively poorer. This disparity is evident to this day. During the industrialization period between 1822 and 1930, the government established associations to provide services and resources to the unemployed as a strategy to attract foreign workers. Trade unions gained momentum during this period, as well. Thus, businesses were forced to deal with employee rights and services in order to contract with the trade unions.James Austin notes that if corporate social responsibility was implemented, it only extend to corporate employees (Austin 2004, 29) during the industrialization period. Military governments controlled the state from 1964-1985. They prioritized economic growth through expanding its industrialization system to diversify from the 20 previous mono-culture agriculture of sugar, rubber, coca, and coffee (Schroy 2006). In the mid-twentieth century the military government instigated anti-inf lation policies and invested in economic infrastructure: industry, transportation, and power, but failing in essential reform of public education (Evanson 2002).In addition, this period also marked the suppression of social organizations and social movements. The state controlled all social initiatives from education, to social security and health care. Consequently, the evolution of corporate philanthropy into Brazilian business strategy became extremely limited. However, the Brazilian non-governmental organizations, civil society organizations and non-profits that did operate during the period of military rule were given minimal supported by the government, so some organizations turned to corporations as a source of resources and funding.This process led to significant alterations to how Brazilian social organizations strategized their operating models (Austin 2004, 207). Corporate Social Responsibility in Brazilian Business Culture In Brazil, like elsewhere, companies are being c hallenged to better strategize their corporate social responsibility resources in order to become a part of the shifting paradigm that businesses should implement corporate social responsibility initiatives in their development. A survey conducted by Instituto Ethos (2002), a Brazilian corporate social responsibility on-profit organization founded in 1998, reveals that Brazilian consumers expect ethical behavior from companies. It is no longer acceptable for a corporation to produce negative externalities without engaging in activities to recuperate and compensate those who are affected. On the other hand, Brazilian consumers seek out 21 companies that operate sustainably, collaborate with the community, and provide quality working conditions (Instituto Ethos 2002). Corporations increasingly devote more resources to their corporate social responsibility initiatives as a result of public pressure and evolving business missions.In the 1990s, an increase in civil society organizations occurred because of the changing economy and collaboration of business leaders. Liberalizing the Brazilian economy presented many challenges due to over 25 years of strictly regulated military rule. After eradicating most trade barriers, local Brazilian businesses were faced with intense international competition that nearly suffocated local businesses. This created an extremely unfavorable economy for corporate commitment to factors outside of direct business activities, such as corporate social responsibility.Instead, business leaders personally founded third-sector organizations in order to influence legislation and public opinion regarding issues they were most passionate about. For example, a group of business people who all had a mission to mobilize, encourage, and help companies manage their business in a socially responsible way, established Instituto Ethos. Once the Brazilian economy began to recover in the mid-1990s, businesses slowly started engaging in corporate social r esponsibility initiatives once again, first with charitable giving (Austin, 2004) to many of the newly established third-sector organizations.The increase in research, academic studies, dissemination pieces, and broad media communication about corporate responsibility initiatives has further influenced businesses to participate in corporate social responsibility activities. The stronger spotlight on this shifting business paradigm further increases awareness and promotes widespread expectation of corporate social responsibility investment. 22 Brazilian Government Social Policies During the early part of the twentieth century, civil society organizations rapidly gained a strong presence within Brazilian culture.In 1938, the Decree-Law was enacted establishing the Conselho Nacional de Servico Social (National Social Service Council or CNSS): a linkage institution between the state and public sector. The institution? s main duties included implementing and assessing aid to the poor and determine which nonprofits should receive government funding. In addition, the Legiao Brasileira de Assistencia (Brazilian Legion of Assistance or LBA) was established to serve the needs of the noticeably vulnerable portions of the population, for example, young children, pregnant women, and the elderly.These services were carried out with the partnership of social or church organizations. These departments of state maintained a social network within the government and society that set a precedent for subsequent social governing and Brazilian culture. The military acted as a highly centralized functioning government from 1964 to 1988. Under military rule, the government directly controlled the economy, national development, and social service agencies. The military focused on rapid economic growth and expansion creating the â€Å"Brazilian Economic Miracle. From 1964-1972, Brazil experienced an average of 10% GDP growth (Schroy 2006). Despite its economic achievements, Brazil negl ected education and health care reform leaving a significant portion of the population in poverty (Evanson 2002). By the end of military rule, the economic disparities between the rich and poor were epic creating the societal need for poverty assistance. 23 The current democratic government and constitution were founded in 1988 after the military relinquished governing power. In light of the experience under the military governments, the 1988 constitution directly protects Brazilian civil rights.It is best known as the â€Å"Citizen Constitution† due to the state? s commitment to enhancing social policies and defending human rights (Austin 2004, 210). This philosophy aids in developing and maintaining civil society organizations that contribute to reducing poverty, improving health care and education, and protecting the environment. Government regulation of business also reflects the protection of civil rights. For example, in 1995 the Environmental Crime Law was enacted to g ive citizens the right to sue business executives in court if they do not comply ith health, environmental, or safety standards (Cardoso 2003). To understand the remaining needs and opportunities for corporate social responsibility contributions, it is important to understand existing social policies. Currently, the Brazilian government actively implements social service programs for poverty alleviation and social safety protection. The government of President Luiz Inacio Lula da Silva established the Ministerio do Desenvolvimento Social e Combate a Fome (Social Development and Fight Against Hunger Ministry or MDS) in 2004.This ministry enacted â€Å"Assistencia Social† (Social Assistance), â€Å"Bolsa Familia† (Family Bag), â€Å"Seguranca Alimentar e Hutricional† (Food and Nutrition Security), â€Å"Inclusao Produtiva† (Production Inclusion), and â€Å"Avaliacao e Gestao oa Informacao† (Information Management and Evaluation) all aimed at elevatin g poverty and promoting human development (Desenvolvimento Social, 2010). As a result, Brazil? s poverty rate declined by 20 percent during the 1990s (Cardoso 2003). Bolsa Familia was created in 2003 as a 24 ethod to reduce short-term poverty and combat long-term poverty by requiring children to attend school and become vaccinated. Currently, the program provides 11 million families with US$44 a month (Casanova 2009, 141). The past decade has shown even more social improvements. The World Bank justifies that living on less than US$1. 25 equates to living in poverty. In 2003, 22. 9 percent of the Brazilian population was impoverished, but by 2009 only 10 percent of the population was impoverished (Santos 2010). It is important to note that there are still many weaknesses within the social system. 3 percent of the active working population does not qualify for unemployment or social insurance, leaving them at risk against sickness, accidents or maternity leave. At the same time, 20. 3 percent of children are still living in poverty (Santos 2010). Overall though, the system as a whole has been effective in reducing poverty. Brazilian Government Environmental Policies The government has a formal commitment to sustainable development in addition to improving civil society. For instance, the Brazilian â€Å"Environmental Protection and Licensing Plan† requires corporations to receive a „Previous License? „Installation License? , and „Operation License?. At each stage, environmental risk assessments must be completed by the company and approved by the environmental government agency, Insituto Brazileiro do Meio Ambiental (IBAMA 2010). At any time in the application process, the Brazilian government has the right to halt construction. Government regulations appear to be strict; however, past precedent shows that the government encourages profitable resource extraction industries, such as mining. Mineral exports are a robust commodity for Brazi l contributing to GDP and tax revenue for the quickly 25 eveloping nation. Therefore, the government reduces regulation and loosens its monitoring system in order to promote rapid resource extraction and increase national revenue. At the same time of the increasing expansion of the mining industry, the International Council of Minerals and Metals, consisting of 19 robust multinational mining corporations, have set in place environmental and social commitments in an attempt to preserve environmental and social rights. Each mining project must receive a â€Å"Social License to Operate† from the International Council of Minerals and Metals.This requires consent by the local community through negotiations and written agreement of how the community will regulate mining activities. The firm is obligated to administer an environmental impact assessment to pinpoint potentially hazardous affects on the environment and how it plans to rehabilitate any degraded environments. However, th e International Council of Minerals and Metals does not regulate corporate social responsibility initiatives. Companies themselves are responsible for implementation and assessment.Present State of Corporate Social Responsibility in Brazil Instituto Ethos, Brazil? s prominent social change non-profit organization, reports that more than half of Brazilian companies implement social policies (2010). Public opinion continues to promote a shift in corporate culture to develop solutions to some of the country? s toughest problems such as, environmental degradation, poverty, and health care. The vast inequalities within Brazilian society have become a hot topic among international development organizations. For example, even though Brazil? s economy is 26 anked as the eighth largest economy in the world (IMF 2010), 50 million people are living on less than US$30 a month. Globally, Brazil is ranked 4th to last in income distribution and 73rd on the Human Development Index (Austin 2004, 215 ). This wealth disparity highlights the extensive potential corporate social responsibility initiatives could have upon the disadvantaged populations. Corporations operating in Brazil view corporate social responsibility as a tool to restore trust among the public by serving those who suffer from the unequal distribution of national wealth originally initiated by some of these corporations.SustainAbility ViceChairman Geoff Lye reasons that â€Å"if business leaders can make a difference but choose not to, they will live to regret the disruptive social, environmental, and economic consequences that will result from failing to achieve development goals† (Lye 2006). Purely focusing on firm profitability is not enough now. A corporation? s culture, impact, and global image play an imperative role in Brazilian business activity. Businesses that do, however, chose to participate in corporate social responsibility initiatives usually focus on issues that have relevance to their own business activities.For instance, Roberta Mokrejs Paro and Claudio Bruzzi Boechat (2008) researched business priorities and corporate social responsibility initiatives of 30 Brazilian companies. The study uncovered that corporations prefer corporate social responsibility activities that are important for business activities. For example, the top four corporate social responsibility initiatives among the participants are in the energy, water, education, and environmental sectors. These were also the top four sectors for the implementation of business activities (Paro 2008, 539). 7 The Brazilian government heavily promotes corporate social responsibility activities, as well as, implements extensive corporate regulations in order to protect its environmental, social, and economic identities. Even though some business philosophies behind corporate social responsibility activities appear to be clearly defined and structured, often the reality is a different scenario. Emilio Klein a resea rcher at the International Labor Organization remarks about corporate social responsibility in Brazil Hopkins 2007, 177): †¦in that country everything is there on paper, perfectly neat and rational. But when you check the reality then things are very different. I would say that roughly in Latin American large corporations, and almost all enterprises, lack something that is essential in the background of your definition: fairness. They are unfair with their stakeholders, both inside and outside, and they can be so because they have all the power, including of course the government. If you add to that their short-term perspective, then you get what we get [in Brazil].Employees, customers, purveyors or whatever, are being squeezed and pushed around by business, particularly those related to basic services (privatized), financial services and commerce. Even though the Brazilian government has set into place complex social and environmental protection laws, the enforcement and regul ation of these principles are extremely limited. Therefore, businesses easily take advantage of local communities by out maneuvering them through economic and political avenues. As a result, businesses typically operate according to their own motives, not the governmental guidelines.Instituto Ethos uses strategies such as expanding the corporate social responsibility movement, deepen corporate social responsibility practices, creating a more favorable business environment for corporate social responsibility, and articulating corporate social responsibility within public policies to achieve their mission. Currently, this Brazilian corporate social responsibility organization has 907 member companies 28 who combined employ about 1. 2 million people and contribute to about 30 percent of GDP. Business represents one of the most powerful groups in Brazilian society.Therefore, it is pivotal that this sector engages in corporate social responsibility activities to achieve development succe ss. In 1999, the UN Secretary General launched the Global Compact Program. This aims to coordinate business and corporate responsibility initiatives. Instituto Ethos organized a conference of over 107 companies to develop guidelines for Brazilian companies to participate in this Program. Fourteen principles were created: 1) Indivisibility of rights (all human rights must be considered as a whole) 2) Meeting employee human rights should be viewed as positive and productive for business 3) Companies are leading agents for hange because of their large presence in society, 4) Possible new labor relations could be developed 5) Refuse child labor 6) Implement multiple intervention corporate social responsibility programs 7) Business participation in policy development for long-term commitment 8) Promote women rights 9) Environmental protection 10) Exchange knowledge and methodologies 11) Increase interaction with UN agencies 12) Pro-active thinking 13) Create methods for discussion 14) Mo nitor Global Compact indicators 29These goals represent key factors that Brazilian companies could address while constructing their corporate social responsibility initiatives. Because of the scope of corporate social responsibility options is broad, the presence of corporate social responsibility and corporate social conscience create a favorable environment for further promoting corporate social responsibility into businesses not yet participating. Modalities of Corporate Social Responsibility in Brazil Within the Brazilian corporate social responsibility environment, corporations most commonly participate in civil society partnerships.A study conducted by James Austin (2004, 215) shows that of the 385 companies that participated, 85 percent rely on some variation of alliances with civil society organizations to implement social responsibility strategies. Of this group, 15 percent solely use partnerships to conduct their social practices, 37 percent use non-permanent partnerships, and 33 percent occasionally engage in partnerships. Most often these partnerships are multi-sectored, because each civil society organization has specific niches that aid in the common corporate social responsibility goal.For example, businesses often partner with non-governmental organizations and non-profits that already have social management expertise to reduce implementation and operating costs for business social responsibility activities. In addition, corporations are amenable to working with local non-governmental organizations or non-profits because it can lead to positive community relations. In addition, corporations may also choose to partner with the local, regional or national government to implement social initiatives. Business leaders often view Brazilian governmental organizations as non-cooperative, bureaucratic, slow, nd 30 inefficient. Therefore, business and government alliances tend to be infrequent in Brazil (Austin 2004, 220). However, these difficulties do represent an opportunity for businesses to enhance government entities and to provide advice on how to make the government processes more effective. For example, Naturas commitment to improving local public education in Itapeceriaca da Serra not only required the company to work closely with the local government quiz, but also led to the establishment of â€Å"Barracoes da Cidadania† (Community Shelters).This program is managed by the Municipal Secretary of Culture in order to provide needy children and youth social and cultural activities and equipment (Austin 2004, 220). Even though such partnerships are becoming more prevalent, a significant proportion of corporations? efforts remain un-partnered because of factors such as lack of confidence in civil society organizations, lack of information, and precedent frustration. 15 percent of the companies in the Austin? s sample do not engage in partnerships, but individually create and implement corporate social responsibility (A ustin 2004, 219).Some company executives believe that they can better manage their resources independently because they have â€Å"better control† (Austin 2004, 219) than those firms who engage in cross-sector partnerships to implement their social initiatives. Another finding is that companies that incorporate corporate social responsibility into their business models are more likely to make profits than if they treat these factors as expenses unrelated to business strategies directed to enhancing good will, educate potential employees or provide health care to the community (Hamman 2003, 238).Company executives frequently commit to carrying out ethical business practices as a component of their corporate responsibility. This includes refraining from using 31 child labor, providing fair compensation, creating safe and comfortable work conditions, and operating within the legal environmental regulations. This promotes ethical business behaviors, as well as benefits the produc t and companies because they will avoid potential labor rights issues. Further, environmentally friendly operations reflect positively on the company and its products.The company also reduces the risk for governmental fines due to negative environmental impacts. Often companies whose business leaders choose to invest in â€Å"green† technology and environmentally sustainable business practices tend to become industry leaders because they are evaluating and strategizing how to improve their operations, as opposed to maintaining the status quo. Joint commitments to practice corporate social responsibility among firms at the same level within a specific industry have proven to be an effective tool to promote company investment in corporate social responsibility initiatives.These commitments consist of each company dedicating a standardized amount of business resources to corporate social responsibility. Therefore, no company can gain a competitive advantage by not engaging in co rporate social responsibility, thus creating a â€Å"level playing field† within the industry. The International Council on Mining and Metals is an example of this type of alliance. The organization consists of 18 mining and metals companies, as well as 30 national and regional mining associations and global commodity associations.Its vision is to lead â€Å"companies to work together and with others to strengthen the contribution of mining, minerals and metals to sustainable development† (ICMM 2010). This alliance encourages mining corporations to participate in corporate social responsibility, which neutralizes potential disparities 32 between competitors because a significant amount of the world? s most prominent mining companies are members of the International Council on Mining and Metals.Corporate Social Responsibility in the Mining Industry Mining company leaders argue that the extraction of non-renewable resources is essential to world development (Jenkins and Yakoyleva 2006, 271). They declare that newly discovered mineral deposits and improved technologies will provide additional wealth into the world? s economy. Even though the mining companies claim that they are a part of an important source of global wealth, public opinion has largely focused on the negative externalities of mining activity.In response to this public cynicism, corporate social responsibility represents a valuable impression management tool that all prominent mining corporations utilize (Jenkins and Yakoyleva 2006, 272). Corporate social responsibility is treated as a strategic response to social challenges that inevitably arise from mining extractive operations. Almost all mining companies allocate resources to these initiatives. Thus, it is necessary for corporations in this industry to participate in corporate social responsibility initiatives in some capacity in order to remain current among industry competitors.It has become standard practice in the mining indus try to develop more environmentally and socially conscience operational strategies. â€Å"corporate social responsibility in the mining industry is viewed as a mechanism for maximization of positive and minimization of negative social and environmental impacts of mining, while maintaining profits† (Acutt et al, 2001). According to a poll of the ten largest mining companies in the world, the number one reason for participating in corporate social 33 esponsibility activities is to contribute positively to brand reputation. Additional incentives are to increase value to shareholders, maintain relationships with the domestic government, and satisfy socially conscience consumers (Hamann 2003, 242). Not only is corporat

A Critical Study of Income Patterns After the Event Tourism in Sri Lanka Essay

Sri Lankan tourism has improved with the end of the civil war in 2009; it has able to bring many tourists from various nationals to Sri Lanka due to improvement of Security and other tourism related infrastructure. Sri Lanka  tourism is focusing on promoting Sri Lankan tourism through many areas that can get competitive advantage from its key competitors. Event tourism considered as the latest addition to the Sri Lankan tourist industry, with the intention of latent to be a key tourist attraction to catch the attention of many tourists by organizing various international and local events develops the tourism in Sri Lanka and to earn substantial foreign exchange and expertise from other countries. During 2008-2010 development of world tourism remained flat due to the worst recession world has gone through after 1930’s.During 2009 world tourism has dropped dramatically by 5.5% and in 2010 growth of tourism remained flat. This slump of tourism did not affect Sri Lanka badly but the phase Sri Lankan civil war was ending (2008-2009) tourist arrivals had dropped considerably. But has able to rebound from the droop during the post war period due to the progress of situation security of the island. Event tourism is an important and rapidly growing segment of international tourism ’’. An article by Getz in 1989 in Tourism Management. Problem Statement According to â€Å"Mahinda Chinthaya† which is governments philosophy on development of Sri lanka, tourism considered as key income generator for SL economy, recently SLB has spend heavily on organizing major international events to attract foreign tourist to Sri Lanka. These events have many merits and failures to identify and through this research author will do a critical study of income patterns after the event tourism in Sri Lanka which is essential further improvement of the Sri Lanka travel industry. So the study is consist of information regarding the revenues and expenses occurred recently concluded Events in Sri Lanka. â€Å"Critical study of income patterns after the event tourism in Sri Lanka which is essential further improvement of the Sri Lanka travel industry.† Problem Justification Income after events conducted in SL gone under public conjecture, identification of income generated thorough sale of goods and services during the time of an event is a vital factor in future event planning. Analyses of the expenses made by private sector and government is important since some of the cost unable to be accounted due to poor accounting policies used by firms. Since that it’s important to identify the income generated by locals as well as foreigners by conducting events in Sri Lanka. All the income generated sponsorships given by the foreign firms for events conducted in SL and the identification of the publicity given by local and foreign media which has given good image about Sri Lanka and future income can be generated from these promotions. Though analyze author critically evaluate the income pattern after event tourism in Sri lanka and areas that critical have a impact on, Event tourism Sri Lanka which has been rarely overlooked by the government of Sri Lanka to develop the countries tourism. Objectives of the Study * Objective of finding key areas that able Sri Lanka should develop to Event tourism. * Evaluating past international events organized by Sri Lanka tourism to promote tourism in Sri Lanka. * To find out the relationship between past events and their revenue generation to gain positive financial out comes to Sri Lanka. * Recommend the areas that Sri Lanka Tourism should widen to gain more financial and to Promote Sri lanka as a major Event tourism destination. * Find out the structure of the Sri Lanka tourism and how to develop to add more pecuniary returns though improvement of its functions. Significance of the Study Scope of the study- research going to be profound and Proportional analysis of the research topic. Population for the research is been events the recently held in Sri Lanka (2009-2011), following constraints also been identify during the process of the research. Sample for research-Data available of the events conducted in Sri Lanka are not well documented and large scale events has the influence of the government. Since some of the cost incurred during the events are not available. Therefore the author has chosen the samples from events that have primary cost of more than 30 million to conduct an event, because hundreds of events done individuals  focusing on Tourists. Below mentioned groups are benefited from this report; Event organizers –Through analysis of this Research help event organizers identify returns and expenses of conducting events. Also it will contribute them development weaknesses which they done in past events and use their strength effectively. Tourism professionals of the industry (promoters) – this able to identify the areas they should develop attract from tourists and to built image on other countries to visit Sri Lanka by using various cost effective and creative incentives attract more visitors to Sri Lanka to attend the future events. Government- This will help government identify the areas that should improve outcomes of the events conducted by various parties to attract tourists, which gives a valuable contribution to the local economy and to make a productive return from their investments. Media-Research will guide local and foreign media carry out widespread promotion events on Sri Lanka and the boost the image of Sri Lanka as a major tourism destination. Fut ure researchers- Research on this topic guide future researchers to an in-depth research in subject matter. Scope of the Study Research will be focused on revenues or the income generated from event organized by Sri Lanka Tourism and it will identify the how the income patterns during the period of 2009-2011.Research contained the events conducted in Sri Lanka focusing only on attracting foreign tourist with assistance of the government. Thorough analysis of the research people related tourism, particularly people who financing the similar events discussed in the research. Chapter 2 – Literature Review Chapter 3 – Research Methodology Independent Variables Dependant Variable Hypothesis|

Carol Ann Duffy

Responding to the diary of a slave owner, transform this text into a modern day news story. Consider the publication the article would appear in, audience & purpose – how do you wish to present the Slave owner? How will you use the features of the text type and language in order to present your angle on this story. Diary from Bennet H. Barrow about his terrible actions with slaves had place over the 1800s in Louisiana in his own plantation. He writes down his actions on how he treats slaves because of their behavior.He tortured them mainly by whipping them after the slaves have been trying to escape the plantation. He started on his diary 1836 with his starting action on these slaves and than repeated these actions over decades. Bennet H. Barrow was a Slave-owner in Louisiana, born 1811, 19 years old Bennet took over management of a major section of the family plantation from his father. Bennet's share was roughly 1500 acres and included the family mansion. Getting this power lead Bennet to a disturbing path like the slavery torture.From his famous diary where he shares how he tortured those slaves and they way it ´s written sounds like he enjoyed the torture. This behaviour is of course outragous and disturbing how he portrayes this diary to these slaves. His diary starts in 1836 december 26 and begins with â€Å"House Jerry & Israel chained during Christmas. Bad conduct – for a year and better – Israel bad conduct during cotton picking season. This is the beginnig of the diary, language will not be really pretty further on because it will only get worse.(To read the diary click the link on the bottom of the article) Slavery today is not a normal thing and is barely seen. But there are still some slave owners in the world today. Bennet Barrow prided himself upon being an efficient manager. He composed a formal set of rules for the operation of the plantation. Barrow was constantly in debt, in part, because of his land deals. He also had some debts due to endorsing of notes for the borrowings of friends and relatives. One friend, a British physician, disappeared leaving Barrow to pay more than ten thousand dollar on a loan.That same friend also had forged Barrow's name to some smaller notes. Barrow also borrowed money from banks to be able to loan money to relatives. Barrow himself borrowed a large amount from his brother-in-law who later suddenly called for repayment at a time when Barrow was financially distressed. After a period of time Barrow was able to repay that loan to his brother-in-law but they were not on good terms thereafter. Later in his diary Barrow remarked upon seeing that brother-in-law, â€Å"Fat and pockets full of money. â€Å"

The fast fashion retail sector in the UK with reference to two Essay

The fast fashion retail sector in the UK with reference to two value-fashion specialists, T.K. Maxx and Primark - Essay Example The selected companies are T.K. Maxx and Primark, two value-fashion retailers that have larger presence in the UK. Both T.K. Maxx and Primark are held by larger holding companies, TJX Companies and Associated British Foods, respectively. The report begins by giving descriptions of these two companies, their target markets and profitability. To pace the report in context, we next evaluate the macro-environment using PESTEL (Political, Economic, Social, Technological, Environmental and Legal) approach. After that, we look at the competitive environment using Porter’s five forces analysis. The report is then concluded with an analysis of the core strategies deployed by these two firms as well as the challenges that emanate. 2.0. Company descriptions 2.1. Primark Primark Stores Limited is a retailer of affordable fashion that has 232 stores as at December 10, 2011, in the United Kingdom and Ireland, Spain, Germany, Belgium, Portugal and the Netherlands (Primark, 2011). It is par t of Associated British Foods (ABF), a diversified international food, ingredients and retail group. Primark contributed 28% of ABF’s total group revenue in 2011 which was 13% greater than 2010s figures (Associated British Foods, 2011). In 2010 Primark was UK’s largest clothing retailer with sales of ?3,043m, closely followed by ASDA and Marks & Spencer (Shields, 2010). The company sources its apparel mainly from manufacturing units in China, India, Turkey and Bangladesh, but also sources from other countries as well. Its target market is the fashion-conscious under 35s and its positioning is to offer the best value on the high street. Primark sells a range of fashion items that includes... This report seeks to compare the strategy of two retailers with a UK presence competing in the same market sector and segment. The selected companies are T.K. Maxx and Primark, two value-fashion retailers that have larger presence in the UK. Both T.K. Maxx and Primark are held by larger holding companies, TJX Companies and Associated British Foods, respectively. The report begins by giving descriptions of these two companies, their target markets and profitability. To pace the report in context, we next evaluate the macro-environment using PESTEL approach. After that, we look at the competitive environment using Porter’s five forces analysis. The report is then concluded with an analysis of the core strategies deployed by these two firms as well as the challenges that emanate. The fast fashion industry has been turned on its head by the emergence of value-retailers such as Primark and T.K. Maxx. Primark has utilized its lean and efficient supply chain, limited operation costs and store location and size to create its competitive advantage in the sector. On the other hand, T.K. Maxx has exploited the strategies of opportunistic buying, pricing and flexible business model as its competitive advantage. Neither company has fully exploited online retailing as an alternative business model despite its steady growth in the UK. Also, the companies are overly reliant on the UK market for bulk of their sales and profits whereas they could exploit the larger European Union to increase their profitability.

Attributes of a Student Teaching Experience Term Paper

Attributes of a Student Teaching Experience - Term Paper Example For students to learn they must have tutors or teachers to take then through class work and other activities. Student-teacher relationship should be tailored towards improving the current status of the student both intellectually and morally and in a positive way (Hargreaves & Goodson, 2006). Teachers are supposed to prepare their students for the interdependent world that nowadays is a global village. Teachers while preparing students should put in mind that the students they are preparing are to be incorporated in this developing world where development has taken center stage. The theoretical part of the study should be practically practiced. This opens up the mind of students making them able to be open minded in their profession and effectively teach others in any part of the world. Learning is a gradual process which needs time and patience. People are different in understanding and grasping things when being taught. This calls for patience from the teacher. The lessons should b e systematic to avoid forgetfulness and enhance grasping crucial information by students. The teacher should put up a methodology which is applicable to students. This helps the students to move together, if in a group and at almost similar pace. The method being used by the teacher should be aimed at improving the students understanding of the topic or subject being taught. The capability of the teacher is well seen by the way he/she teaches. The method used should be easy to understand by the students. Communication is vital in exchanging information. The way a teacher communicates with the students will eventually make then understand or fail. It’s important for the teacher to ensure that the students do not realize your weak points because that will affect their psychological perception about you and even take you for granted. The seriousness you accord to your work and towards the students will always make students build enough confidence in you. The language being used by the teacher should be understood by the students putting in mind that the teacher should try to elaborate further if a point is not yet home. Students largely depend on their teacher for reliable information since they trust in their teacher and believe that whatever they are taught is true. The learning materials used should also portray the truth and similar information since people today work in different countries and therefore it will be easier for them if the same information is taught all over the world. The relationship between the teacher and the student should be morally upright and essentially meant to improve the student capabilities both in class and extra curriculum activities. There is also evidence in the long run of students studying in other parts of the world having been taught similar things in their respective schools returning and being able to cope well with the of needs and wants of the society experienced in the current job market. Flexibility and opennes s (Eduventures, 2008) and ability to apply creative solutions to classroom conflicts while promoting intercultural interdependence in their classrooms. The teacher should instill self-confidence and honesty to his/her students. Students who wish to be teachers also gain a better understanding of the broader nature of teaching as a worldwide profession and begin to realize that the basic skills and qualities of an effective teacher are universal. Putting

Analysis of Marketing Mix Research Paper Example | Topics and Well Written Essays - 2250 words - 1

Analysis of Marketing Mix - Research Paper Example The marketing strategy of a business organization is seen to be embedded in its marketing mix decisions. The marketing mix is a set of marketing tools that the firm uses to pursue its objectives in the target market. McCarthy classified these four broad groups that he called the four Ps of marketing: product, price, promotion, and place (Kotler 2003). Qantas (an acronym for Queensland and Northern Territory Aerial Services) is the world's second oldest continuously running independent and Australia's largest airline. The firm traces its roots in November 1920 when it operated air mail services subsidized by the Australian government. Through the years, the airline has significantly developed and evolved into an international carrier. With its fleet of 200 aircraft, Qantas flies to more than 80 destinations in about 40 countries and to some 20 cities in Australia (Qantas 2006). During the fiscal year ended June 2005, the company reported $9,632.1 million in total revenue representing double-digit annual growth of 23.0%. Out of this huge revenue, profits realized $579.5 net profit. The airline currently employs 38,000 employees to man its various business operations. It should be noted that the number of employees has increased by 12.2% from the previous year. This significantly indicates Qantas' aggressive expansion (Hoover 2006). Currently, Qantas continues to be one of the market leaders in the global air transportation industry. Its main international hubs are Sydney Kingsford-Smith airport and Melbourne International Airport, followed by Singapore Changi Airport. However, Qantas operates a significant amount of international flights into and out of Los Angeles International Airport, London Heathrow, Brisbane International Airport, Tokyo Narita Airport, and Perth International Airport. Its domestic hubs are Sydney, Melbourne, and Brisbane airports, but the company also has a strong presence in Perth, Adelaide, Cairns and Canberra Airports (Qantas 2006). This impressive performance of Qantas, which makes it the world's leading long distance airline and one of Australia's strongest brands, can be directly attributed to its well-laid marketing strategy. Included in these are the crucial decisions on product, price, promotion, and place. Qantas, as an airline, is primarily involved in offering passenger transportation and air freight to its market. However, we can see that the product portfolio of Qantas also includes other associated business operations like in-flight catering, and holiday and travel operations (Qantas website 2006).

The Galapagos Island Tortoise Essay Example | Topics and Well Written Essays - 750 words

The Galapagos Island Tortoise - Essay Example The Galapagos Tortoise are the largest living breed of tortoises in the world. They inhabit the nine islands of the Galapagos archipelago. While Charles Darwin was the first to research these animals, they were actually discovered by a Spanish explorer in the 1500’s. â€Å"Galapago† means tortoise in Spanish and most likely derives from the word saddle. The Galapagos turtles have a distinctive shell that is in the shape of a saddle. The size of these creatures is what sets them apart from other species. The adults can weigh over 660 lbs while they are approximately 4 feet long. Scientists have not figured out a maximum life expectancy for the tortoise however they are expected to live around 200 years. They are believed to belong to one species called Geochelone elephantopus, with approximately 14 different sub speciesThe arrival of the Galapagos tortoises is thought to be descended from a common ancestor that arrived from the mainland. They are capable floating quite e asily on the water. Scientists believe that the original colonist of tortoise washed aboard one island then its descendants were dispersed around the other islands-floating on the ocean currents. In the 1600’s buccaneers used the Galapagos Islands as a home port to repair their boats before attacking Spanish colonies on the South American mainland. They collected the tortoises and stored them aboard their ships because they lived for a long while. They were eaten as a source of food as well as killed for their turtle oil. The early settlers hunted them for their meat up through the 1800’s. ... If they feel threatened by another animal, they withdraw its head, neck and forelimbs into its shell for protection. Sometimes this is not enough as the top of their shell opening can leave a gap. Originally, this was never an issue because there were no native predators on the Galapagos Islands. It is only when settlers introduced domesticated animals that went wild that they became susceptible. And of course, they were hunted by the settlers for food. The conservation efforts of the tortoise populations still face challenges today. Rats, dogs, and pigs eat the eggs and young tortoises. Goats are in direct competition with them when acquiring food so many of them devastate the vegetation. Also, cattle, donkeys, and horses trample the ground squashing the tortoises nests. Efforts have been made to safeguard tortoises nests. One such example is that eggs are collected in the wild and incubated at the Charles Darwin Research Station. After they hatched, they would remain under vigil until they were large enough to fend off attacks from rats, dogs, and pigs. There have also been campaigns to eradicate the wild animals that pose a threat to the tortoise. These methods of preserving the giant tortoises have worked really well as it is predicted that only 120 turtles have been killed over the last 17 years. With all the work that has been put into the effort to keep the main attraction of the Galapagos islands from becoming extinct, there is still more work to be done. Many of the animals that are not native to the island should be removed in the effort to keep the these fascinating turtles alive and well. When Charles Darwin made a trip to the Galapagos Islands, he found a huge

Business and society Essay Example | Topics and Well Written Essays - 1250 words

Business and society - Essay Example Therefore, when a few employees are causing a hindrance in the achievement of any or all of these goals, it is naturally the employer’s responsibility to approach the employee with at least constructive criticism, if not a serious warning. This restaurant chain employs hundreds of people to perform its daily operations. Most of them are young adults, due to the nature and the low wage rate of the job. As recent reports have indicated, in Western society, the abuse of drugs for recreational purposes is extremely high in the case of this age group. This fact automatically leads to the assumption that quite a few of this restaurant’s employees may be included in this national statistic. At a superficial glance at this assumption, there seems to be no need to explore the matter. As long as the employee performs at par at his or her job, there is no reason to interfere with what they choose to do in their personal life. It can even be labeled an ethical dilemma as to whether the employer should give this much attention to an employee’s personal life outside the job. However, if one chooses to explore the statistic that the reports have laid out, with more depth, there is more reason to explore the problem. As the reports go on to elaborate, this drug abuse has a major negative impact on the professional lives of these young adults too. The companies that they work for suffer major losses each year, due to the drug problem of these employees, as it causes delays, accidents, lower productivity, and expensive healthcare. The report estimates these losses to be around seventy five to a hundred billion dollars per year in the US. Considering these significantly huge figures, the directors of this company realize the importance of addressing the problem. They realize how relevant this issue could be to their own workforce, and how urgently it needs to be addressed. There is still the argument of whether it is fair to take on such a serious matter when it can be a very private matter for the employees. A casual drug abuser would not want their employers involved in such a matter, because not only would it they be in the danger of losing their jobs, but it would harm their reputation in society as well as for future employers. This major ethical dilemma would pose a problem for the employers wishing to take action against this possible drug problem. It would help, perhaps, to view this problem in the light of the ethical theory of utilitarianism. This theory preaches that the actions one takes should be those, which maximize the utility that can be derived from the action. Enforcers of this theory believe also, that one should always seek to maximize the benefit that their actions have on the whole of society, instead of just themselves. This is often a guiding principle for people who find themselves at a crossroad, and have to choose between an action that would seems right, and one that seems moral. In this case, it would be be neficial to view the problem at hand in the light of utilitarianism. It seems like the wrong thing to do to approach a group of employees and try to screen out the drug users from amongst them. Nevertheless, this action would be in the best interest of the employee, her coworkers, her family as well as the restaurant’s productivity. As this ethical theory states, one should always prefer the action which ‘brings about the greatest good for the greatest number’

Importance of Language Diversity on Multinational Organisations Term Paper

Importance of Language Diversity on Multinational Organisations - Term Paper Example If we flip back to the pages of our history, the very idea of a single language has not proved to be so beneficial. For example, there was a time when Latin was enforced as a common language. But due to the various kinds of people living in Europe, a variety of languages sprang out of this one language and provided us with the different cultures that we look upon today. (Orban, 2008)  In order for the European economy to run smoothly, it is mandatory to recognize the various lingual problems faced by the multinational firms. These types of companies operate on a worldwide basis involving a constant exchange of goods and manpower among their subsidiaries. Due to the number of countries included, various languages are functional in this business. Hence, language problems arise, and the big challenge is to remove these linguistic and communication problems without causing any harm to the largely depended upon the socio-economic infrastructure of the firm. (LINEE, n.d)  A very fine e xample that demonstrates the causes and consequences of linguistic problems is the multinational operations held by the military. Cultural diversity in a military army can have both positive and negative impacts on a mission. The effectiveness of a mission can be reduced by a lack of proper communication due to the use of a variety of languages and inability to communicate in a single language. Lack of the required level of coordination along with the lingual limits on the exchange of information is also a result of language diversity, leading to a weakening of the task. For example, the multinational mission at the Kabul International Airport (KAIA), although it was successful, had to face problems due to lingual differences. For instance, people were forced to receive medical help outside the Headquarters, as the Spanish medics had no command on English.   Culture refers to the ways information is exchanged in a particular group in order to conceive the desired meaning among the people. These ways include solid goods and non-verbal language. Cultures may be divided at a national level, religious level, racial level, gender level, etc., and their goal is to express themselves as superior to the others. (Diversity RX, 2003)  Language is actually one of the most important components that define a culture. The other factors include the way of dressing, greeting, eating, etc. hence, if members of a group unanimously agree to change the whole system of their culture, the language goes with it. To demonstrate this, let us take the example of a group of rich teenagers belonging to Pakistan. This group includes children from different areas of the country, speaking a variety of languages. Through media, they are deeply influenced by western culture causing them to eat, greet, dress, and even talk like the westerners. So down the sewers goes lingual diversity.

Childhood Obesity in America Essay Example | Topics and Well Written Essays - 1000 words

Childhood Obesity in America - Essay Example To encourage healthy lifestyles among the American children, there is a need to have collaboration between parents and the education system to encourage healthy lifestyle among children though physical education and healthy diets in addition to the government introducing regulations on marketing of food meant for children consumption. Parents are the greatest contributors in childhood obesity due to their failure to control their children’s eating habits and engagement in physical activities. According to Parizkova and Hills, parents in modern US society have a tendency to prefer eating fast food in restaurants to cooking food at home while also allowing too much television watching by encouraging practices such as having bedroom televisions (396). It is important that parents encourage a healthy lifestyle for their children by cooking for them healthy meals at home. Cooking at home will ensure parents serve their children a balanced diet in addition to having enough portions per sitting. Additionally, limiting the number of hours children spent watching television will encourage other pass time activities such as outdoor games that are more physically engaging. Some people argue that parents can still acquire healthy meals in the restaurants by asking for healthy portions. Although this is partly true, pa rents can exercise more control over what their children consume by taking part in choosing ingredients as well as the process of cooking meals when it is done at home as opposed to in a restaurant. Therefore, preparing food at home becomes the best option when parents want their children to have a balance diet. The high level of childhood obesity in the US is not only as a result of a failure by parents to control the lifestyle of their children, it is also a failure of the education system to teach them about healthy living. Wicks-Nelson and Israel (383) reports

Compartment Syndrome Essay Example | Topics and Well Written Essays - 1500 words

Compartment Syndrome - Essay Example Any medical phrases seen or read in this paper will be explained and discussed to the fullest as to not confuse anyone. As the name implies, Compartment Syndrome has a lot to do with â€Å"compartments.† Compartment syndrome is a painful condition that results when pressure within the muscles builds to dangerous levels. This prevents nourishment from reaching nerve and muscle cells. Muscle groups in the arms, hands, legs, feet, and buttocks can be affected. Within these muscle groups are nerves and blood vessels. The muscle groups are covered by tough membrane (fascia), which does not readily expand. The whole unit is called a compartment (University of Maryland Medical Center, 2007). These compartments are located within thick layers of connective tissue called fascia, which separates group of muscles in the arms and legs from each other (University of Maryland Medical Center, 2007). Within the enclosed spaces of the fascia, muscles, blood vessels and nerves are found and bundled together. For clearer metaphor, just think of wires surrounded by insulation, in this case, the fascia surrounding, muscles, blood vessels and the nerves. The fascia has limited flexibility. Unlike a balloon, the fascia does not expand. So, if any inflammation or swelling occurs within the compartments, pressure will increase and compress the muscles, blood vessels and nerves inside. If the pressure is high enough, blood flow to the compartment will be blocked which can lead to permanent damage to the muscles and nerves. If the pressure and absence of circulation lasts long enough, the limb may die and may need to be amputated (University of Maryland Medical Center, 2007). The swelling that may lead to Compartment Syndrome most frequently occurs either in the upper or lower extremities of the body, which are the arms and legs. Compartment Syndrome of the upper extremity is rare, but happens

Portfolio Analysis Essay Example for Free

Portfolio Analysis Essay ABSTRACT This paper discusses the portfolio analysis. The paper includes a brief discussion on the meaning of the portfolio and why it is important for an investor to consider portfolio. It   also explains how an investor would select a particular asset to be a part of his portfolio. The limitations and disadvantages of having a portfolio analysis is also discussed in the last paragraphs of the paper. An investor or entrepreneur must study where he or she must invest in. These assets are combined in order to maximize the return of investment of the investor and entrepreneur. The combination of these assets, according to Weston and Copeland (1992) can be called a portfolio. The aim of an investor is to maximize their investments. Weston and Copeland (1992) believe in applying the portfolio theory to optimize the selection of assets. Each portfolio has a certain degree of risk and advantages. The weighted average of the returns of the individual assets is done in order to compute for the rate of return of the portfolio. A risk of a portfolio is the combination of all assets. The risk of the portfolio is different from the asset if it is held in isolation. A particular asset can be considered as very risky if it is held in isolation. However, this may not be so if it is combined with the other assets. Rather, these assets may contribute largely to an optimal portfolio of the investor. The risk of a particular portfolio depends on the risk factors of the assets. Litterman and Winkemann (1996) had noted that investors select their portfolio depending on the benchmark or the standard that they had set. The benchmark depends on the selection of the investors. These can be a liability stream, performance index or cash return. Experts are trying to understand the risk of assets and portfolio. Littermann and Winkelmann (1996) had recommended the use of risk factors. One of the most important risk factors that the investors must looked out for is the market exposure of the portfolio. This makes the risk of portfolio very unpredictable that is why investors are expected to risk their assets when they are managing their portfolio and are deciding on where to put their money. The analysis of one’s portfolio is important in its management. Through the analysis of the portfolio an investor can estimate the return or the loss that a particular asset may contribute. Having been able to study the portfolio does not mean a total success because as stated above, investing is a risk and an investor decides based on uncertainty. There may be cases that an investor had chosen the wrong combination of assets that may result to losses. Every businesses are exposed to risk and the percentage of failing is not fixed. An investor may estimate that the percentage of success is 75% and the percentage of failure is 25%. However, this may not be the case. It could be the other way around. Failure percentage can be higher than that of the success depending on the events that may happen. Even though the investors have uncovered all the risk factors that is connected with the success of the investment, there could be other complications that can occur once the investment had already been decided.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Investing in stocks and bonds are also a part of the portfolio. There is no fixed amount of return concerning stocks. A particular company stock may be high now but because of matters in the economy or problems in the company it could go very low. The limitations of having the portfolio analysis is that the computation of the portfolio may now approach the benchmark of the investor however, there could be times that the portfolio of an investor changes because of the â€Å"risk factors†Ã‚   in the market. REFERENCES: Littermann R. and Winkelmann K. 1996.   Managing Market Exposure. Retrieved last February 20, 2008 from Goldman Sachs. Website: http://faculty.fuqua.duke.edu/~charvey/Teaching/IntesaBci_2001/GS_Managing_market_exposure.pdf Weston, J. and Copeland, T. 1992. Managerial Finance 9th edition. Dryden Press. United States ofAmerica.

Did British Policies Lead To Partitions Of India History Essay

Did British Policies Lead To Partitions Of India History Essay On the 14th of August 1947 the new Islamic republican state of Pakistan was created, and on the following day, India was granted freedom and independence from colonial rule after 350 years. A number of British policies were introduced which led to deep communal conflict resulting in need for partition. This essay will explore the British policies implemented in India in a period of political consciousness and how it could have led to the partition as well as the roles of Jinnah, the Muslim League, Gandhi and the National Congress. There has been much debate among historians when looking at the reasons behind the creation of Pakistan and the need for partition. A number of British policies granted Muslims their own political representation; however a combination of communal conflicts and the alienation of the Muslims impacted on the decision for partition. The basis of the theory is that there was a want for a separate nationhood due to the failure to reach autonomy with India. The British adopted divide and rule policy which can be seen led to the partition of India. A number events leading up to the Partition resulted in Muslims wanting a separate nation. A call for non participation of Muslims in congress had turned Muslim anti nationalist, and by the 1880s, British imperial policy in India led many Muslims to this view, resulting in the creation of the Muslim League. The British once favoured the National Congress and they were given more power; however, Intransigence of the National Congress drew the government closer to the League and made them realise the importance of Jinnah as the spokesman for Indian Muslims  [1]  . Moreover the Partition of Bengal provided separatist thought for Muslims. In 1892 the Indian Councils Act was introduced, this allowed Indians to participate in local and provincial government. This is the first sign of Indians political need to govern the country. In 1916 the Lucknow Pact was introduced, in which the Muslim League and National Congress came together with the mutual goal to gain authority to run the government in India. The British government faced a lot of pressure following this pact. The following three clauses are distinctive; the first states that there shall be self-government in India. The second states that Muslims should be given one-third representation in the central government. And finally that there should be separate electorates for all the communities until a community demanded for joint electorates  [2]  . This was the only time both political parties worked together in unity. This pact was important as the Indian National Congress was able to see the Muslim League as a political party who was in need of their own electorate and they recognised the need for the Muslims to have their own political representation. The Lucknow Pact was seen to be a result of the Morley-Minto reforms, introduced in 1909, and the y were seen as a major constitutional advance  [3]  as they were able to spot the imperfection in the British government in India. However, the tribune of Lahore described the reforms as a complete failure  [4]  and thus another reason for the creation of the Lucknow Pact was to gain more representation of Indian people in India. The Lucknow pact was seen as a consequence of separatism by the historian Jalal  [5]  . As the government rejected the idea tensions grew larger. Thus tension between Muslims and Hindus was relived for a short while. However some had large objection and opposition towards the pact believing it was a hopeful augury for the future  [6]  , and the all Indian Mahasabha led a crusade against the Lucknow Pact due to the evilness of the reforms  [7]  . It is important to note that not all Muslims had common political demands, but a growing consciousness of political affairs. Thus, the Lucknow Pact is an important point in history as it marked t he huge need to take authority away from British rule; however, it led to more tension between the Muslims and Hindus. India was able to gain more political advances due to their loyalty and war effort, however it was not as much as they anticipated. In 1919, the Montagu-Chelmsford reforms were introduced by the British Government in India to introduce self-governing institutions, which later formed the basis of the Government of India Act of 1919. However, the Indian nationalists believed these reforms did not go far enough and the Central League found it difficult to accommodate the rising power of the provincial Muslims in the Muslim majority areas, and this was reinforced by the political opportunities under the Montford Reforms of 1919  [8]  . By 1919, the British government passed the Rowlatt Acts. These acts allowed the government to place people thought of being involved in terrorism in prison without a trial. It was clear that Mahatma Gandhi was very wary of the act, believing this went against civil liberties. It was seen to be going against the Montague-Chelmsford Reforms. This led to protests against the act, creating animosity against the British. Tension was highest in the state of Punjab where the Amritsar mass acre took place; ten thousand people had gathered and British Indian troops armed surrounded the area, locking these people in, and without using armed weapons, thousands died. It was believed this was done for fear of a revolt. This created even more tension and frustration towards the British. These acts are of great importance as they led to a separate political group for the Muslims. They were now recognised independently from the Indian political groups which can be seen as an important development in the idea of partition. When looking at Gandhis involvement with the Swadeshi movement in the 1920s, we are able to see the development of an Indian communal consciousness. It is important as the need to achieve independence from the British rule evolved from this movement. During a period of mass nationalism the nation was brought together by this movement however, it exacerbated religious tension and alienation. Ghandi established the Swadeshi movement of which was to achieve home rule. The aim was to make Indias economy self sufficient without the help of Britain and its goods. Ghandi created a different type of Swadeshi politics by using the production and consumption of khadi, hand woven cloth  [9]  . As cloth in India was seen as power and authority, they used the khadi as symbol of the nations basics. In order to inspire new modes of consumption and a breakaway from colonial mode of consumption, the Swadeshi movement provided exhibitions and lantern slide shows encouraging these new modes. During colonial rule, British maps were shown more to Indians then to the British, the map played significance to the establishment of colonial power it was obvious then that Indian nationalist refigured the colonial map for their own purposes.  [10]  The Swadeshi movement intended to challenge colonial authority and Gandhi was able to reach out to both rural and urban Indians. A common object such as khadi was now transformed into a symbol of the Indian community and this was successful because of its long standing cultural meaning  [11]  . However, Gandhi used religious language to express his views, using Hindu symbols, which initially alienated many of the Muslims as they were aimed at the Hindu majority. There were also exhibitions which showed how the British robbed India of its economic and political self-suffiency  [12]  . The Amritsar Massacre was shown through a lantern slide show in order to highlight how colonial rule used their power to abuse the people of India and to help people identify the problems that occurred in Punjab. Indians were bound together because of their vulnerability to an illegitimate foreign regime.  [13]  The formation of this movement enabled a growing consciousness of self rule, which ultimately led to the partition due to religious differences. The emergence of the Khilafat Movement which was led by the two Ali brotherwas a political campaign by Muslims born in 1919.As a result of the Khilafat Movement, in 1920 many Muslims believed Hinduism was now a symbol for political mobilisation and soon enough there was a divide  [14]  .The anti British nature of the movement were the basis of a short Hindu-Muslim alliance.  [15]   The 1937 provincial election was an overwhelming success for the Congress. The weakness of the Muslim League was shown, as the Congress won 6 out of 11 provinces of non-Muslim constituencies. The National Congress refusing to form coalition with the League and attempting to win mass Muslim votes through their upper classes, was a party of attack on Muslim culture this forced Congress on centre. Quit India movement led to a clear field for the League, genesis of partition and Pakistan by 1942 became clear.  [16]   Many historians believe the introduction of the Lahore Resolution in 1940 was the pin point of the need for partition. This was based on the need for greater Muslim autonomy, maybe not for a separate nationhood but indeed a separate state. In this year, Jinnah made it clear he wanted a separate nationhood. However, it was the Lahore Resolution which created the need for divide. According to Asim Roy, it was not the League, but the Congress that chose to run its knife along mother India.  [17]  In an orthodox view, Roy believed that the resolution, adopted by the annual session of the League at Lahore in March 1949, was the first official pronouncement of the Pakistan or Partition demand by the party.  [18]  . According to revisionist view is, Lahore was not meant to be the demand for Pakistan but was seen as tactful move. Roy believed the combination Jinnahs declining influence in the congress, which later led to his resignation in 1920, and the rise of Gandhi and his popular ised politics as well as the adoption of the Lahore Resolution, all led to Jinnah and the Leagues objectives to ensure a secure and legitimate place for Muslims in the changing world of India  [19]  . The Lahore Resolution, based on the principle of a separate Muslim nationhood, communalised politics and destroyed the rationale and basis of intercommunal politics.  [20]  The need for a separate nationhood would bring about many complications and indeed a divide between religions. The Government of India Act of 1935 was the ultimate Leagues objective, on the basis of the large League representation of the centre this provided for a federal government in India which gave autonomy to the provinces. In 1942, the Cripps Mission was an attempt by the British government to secure Indian cooperation for their efforts which they made in World War II. Cripps mission lies in miscalculations and problems which the new central government bought with major party representation and major responsibility  [21]  Cripps causes his own problems. Gandhi saw British panic and collapse. Gandhi was able to see Jinnahs influence for Pakistan after the Lahore agreement had grown. Gandhi saw the Cripps declaration as an open invitation for Muslims to create Pakistan. And begged Cripps not to publicise the declaration as it would put pressure on the Congress  [22]   The Hindu Mahasabha told Cripps the problems of majority rule and distrust for Muslims and thus rejected it. Cripps mission was attempting to prevent a split in the British war cabinet  [23]  which sent out an ambassador to India without their agreement; this was seen to be a failure without the support of the Indians. When a letter was formed Cripps new he failed as the Congress leader wanted dictatorship and absolute power thus showing how strong the existing order was. A quit India movement began soon after. After the Cripps mission it showed how strong British raj was but now was unable to survive due to Cripps mission. This causes more tension among Indians and need for power. This can be seen to be another instrument in creating the partition. By 1945, the new Labour Government in Britain decides India is strategically indefensible and begins to prepare for Indian independence. The Cabinet Mission came from all that was denied by the Cripps mission to Jinnah. The British Cabinet Mission arrived in 1946 to India to negotiate the transfer of power, but it led to a stalemate due to disagreement for Muslims future of Pakistan. This led to intense communal clashes in Calcutta. By August 1947 the partition was finally agreed upon after months of disagreement and Pakistan was created. To conclude, it is evident that the partition of India was formed not due to religious difference but to the combination of British policies implemented in India as well as communal differences. A number of different acts allowed more political rights to Muslims which led to the idea of partition and the need for their own self government. The alienation of Muslims in the National Congress which led to the establishment of the Muslim League resulted in tension and the need for separatism. The number of movements in India during the 1900s had a common interest that was to have the right to self government however; this led to the need for partition and for Muslims to have their separate nationhood. I believe partition was not on the agenda for many Muslims prior 1940s however due to the two nation theory and communal tensions, partition seemed to be the only solution. This can be seen as an effect of the British policies which enabled more political thought.